It is said that it takes the average person 90 minutes to respond to an email and 90 seconds to respond to a text message. This must be why so many businesses are opting to use text messages to reach customers.
The big question is, how do you write an effective text message that will capture your audience from the word go?
No matter what the purpose of your text message campaign, what is most important is how your message comes across. This will ultimately determine the success of your campaign. However, don’t stress too much, you don’t need to be an award-winning author to make it happen.
Before starting your texting campaign, have a look at our eight simple tips for writing functional text messages to make your readers want more.
The best way to grab the readers’ attention is by using an eye-catching headline. Headlines such as “SALE” or “QUICK Promotion ends soon” will be sure to keep those on the receiving side more intrigued and they’re more likely to read further to find out more about your brand.
Include a call to action
Providing your audience with a call to action makes for an exciting and engaging way for customers to sooth their curiosity. Provide clear instructions, for example, “Text SAVE to 12345 and show your text coupon at the register”.
Don’t use SMS slang
Not everyone understands or appreciates text messaging abbreviations. It is important to write clear messages while keeping the message as brief as possible. Make sure the message is tailored to your specific audience.
Keep it short
Text messages can only accommodate 160 characters so it is vital that you only include the essential information.
Shorten your links
Lead the receiver to another page which holds more information about your product or service. There are tools that you could use to shorten your URL link, which effectively leaves more space for your message.
Timing is everything
Is your business having a sale or a promotion? Send your text message closer to the time as a reminder. This also allows you to take advantage of people’s last-minute impulses.
Let them know who you are
Make sure you include the name of your brand or company. This will not only reinforce your brand but also ensures that those on the receiving end knows who is messaging them.
The lasts step before sending is checking for typos and unintended auto corrections. Make sure your message is accurate and clear before you click the send button.
Text messaging is one of the most powerful marketing tools out there for businesses and you should be making use of this phenomenal resource. Follow these tips and you can be sure your text marketing campaign will be a success.
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