Featured PostImages 8 Expert Tips for Writing Better Text Messages 840x385 - 8 Expert Tips for Writing Better Text Messages

It is said that it takes the average person 90 minutes to respond to an email and 90 seconds to respond to a text message. This must be why so many businesses are opting to use text messages to reach customers.

The big question is, how do you write an effective text message that will capture your audience from the word go?

No matter what the purpose of your text message campaign, what is most important is how your message comes across. This will ultimately determine the success of your campaign. However, don’t stress too much, you don’t need to be an award-winning author to make it happen.

Before starting your texting campaign, have a look at our eight simple tips for writing functional text messages to make your readers want more.

Grab attention

Featured PostImages 8 Expert Tips for Writing Better Text Messages Grab attention - 8 Expert Tips for Writing Better Text Messages

The best way to grab the readers’ attention is by using an eye-catching headline. Headlines such as “SALE” or “QUICK Promotion ends soon” will be sure to keep those on the receiving side more intrigued and they’re more likely to read further to find out more about your brand.

Include a call to action

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Providing your audience with a call to action makes for an exciting and engaging way for customers to sooth their curiosity. Provide clear instructions, for example, “Text SAVE to 12345 and show your text coupon at the register”.

Don’t use SMS slang

Featured PostImages 8 Expert Tips for Writing Better Text Messages Don’t use SMS slang - 8 Expert Tips for Writing Better Text Messages

Not everyone understands or appreciates text messaging abbreviations. It is important to write clear messages while keeping the message as brief as possible. Make sure the message is tailored to your specific audience.

Keep it short

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Text messages can only accommodate 160 characters so it is vital that you only include the essential information.

Shorten your links

Featured PostImages 8 Expert Tips for Writing Better Text Messages Shorten your links - 8 Expert Tips for Writing Better Text Messages

Lead the receiver to another page which holds more information about your product or service. There are tools that you could use to shorten your URL link, which effectively leaves more space for your message.

Timing is everything

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Is your business having a sale or a promotion?  Send your text message closer to the time as a reminder. This also allows you to take advantage of people’s last-minute impulses.

Let them know who you are

Make sure you include the name of your brand or company. This will not only reinforce your brand but also ensures that those on the receiving end knows who is messaging them.

Proofread

The lasts step before sending is checking for typos and unintended auto corrections. Make sure your message is accurate and clear before you click the send button.

Text messaging is one of the most powerful marketing tools out there for businesses and you should be making use of this phenomenal resource. Follow these tips and you can be sure your text marketing campaign will be a success.

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Featured PostImages 7 Text Messaging Apps for The Best Fiction Reads 840x385 - 7 Text Messaging Apps for The Best Fiction Reads

Technology has come a long way since the first cellphone was created. Mobiles have gotten so advanced that the majority of the time we use them for more than just phoning. It’s become a modern-day encyclopedia, a notepad, calculator and so much more.

However, before all these fancy features were available to us, a cellphone’s best quality was instant text messaging.

We were blown away by the sufficiency of it all. Over time, along with the progression of cellphones, the text messaging feature has gotten a big facelift moving on to multimedia messaging. Today though, text messages are used more for other agendas than just texting.

We present to you chat stories! They are essentially short fiction stories that are delivered in the text message format. These are very popular with millennials and generation Z, who relate to them mainly because they grew up with text messaging.

It is also a great way for writers to promote and market their pieces, while at the same time being fun and entertaining on the receiving end.

Check out these cool text messaging story apps.

Hooked

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The app launched in 2015 has become so popular that its surpassed applications like Instagram and Snapchat. The app is free with an optional subscription for special benefits. Hooked delivers its stories in a per-message format.

READIT chat stories

Featured PostImages 7 Text Messaging Apps for The Best Fiction Reads READIT chat stories - 7 Text Messaging Apps for The Best Fiction Reads

A great way for writers to market their work. The READIT app allows readers to only read the beginning of a story, and to read the full story readers have to pay a small fee. However, don’t let that deter you, their stories are captivating and the app is rated highly on iTunes, so definitely worth a download.

Eavesdrop

Featured PostImages 7 Text Messaging Apps for The Best Fiction Reads Eavesdrop - 7 Text Messaging Apps for The Best Fiction Reads

Eavesdrop is special in so many ways. The app includes real-life internet live streamers, appearing as characters in some stories. The app features hundreds of stories and thousands of episodes which are essentially chapters.

Cliffhanger

Featured PostImages 7 Text Messaging Apps for The Best Fiction Reads Cliffhanger - 7 Text Messaging Apps for The Best Fiction Reads

With most chat story apps, you read the story as an outsider reading other people’s text messages. With Cliffhanger, it’s a little different because you become part of the story. People who love the app have admitted that its quite addictive and have to spend hours on the app. 

Scary chat stories – Addicted

Featured PostImages 7 Text Messaging Apps for The Best Fiction Reads Scary chat stories Addicted - 7 Text Messaging Apps for The Best Fiction Reads

This is probably one of the raw versions of a texting story app as it doesn’t include images and videos. The app is free to all, however readers have complained that there are plenty of ads and that the writing isn’t all that good. That could explain why it’s free.

Tap by Wattpad

A more advanced app than the previous one mentioned. The app offers its readers stories with images, sounds, and videos. Tap by Wattpad offers their stories to readers in more than 10 languages, making it a great reading source for nearly everyone.

Lure

Covering nearly all genres, the app is free for all with the possibility of subscribing. A subscription will remove adds and let you surpass the waiting period for new content. Each story is rated by those who read it and could make choosing a story much easier.

As cool as these apps are, they provide more than entertainment for those who love to read, they also offer writers an easier way to market their pieces. Even chat messaging apps have been used for marketing purposes.

Contact us today if you have any suggestions, feedback or experiences with any of the apps mentioned, we would love to hear your story.

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Featured PostImages 7 Alternative Marketing Services for Architects 840x385 - 7 Alternative Services for Architects Using SMS Marketing

When it comes to marketing architectural services, choosing the right marketing channel can be a challenge. Unfortunately, you are not the only company selling architectural services.

So, what is the best way to promote your services and prove that your firm is the only one your clients should think about working with?

Here are 7 tools that numerous architectural, engineering and construction companies use to market themselves effectively using SMS marketing.

LinkedIn

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LinkedIn is excellent for building up your brand, becoming an expert in the industry and growing your contact list. Be sure to be actively posting and engaging in group discussions as creating a profile and not making use of it won’t make your cause worthwhile.

Email Marketing

Featured PostImages 7 Alternative Marketing Services for Architects Email Marketing - 7 Alternative Services for Architects Using SMS Marketing

Companies are now using automated marketing tools to send out newsletters, e-brochures, and links to articles. It is important that your message adds value to the receiver and also that you track the activity and engagement they have with your emails.

Search Engine Optimization

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If you are keen on increasing online lead generation then you should think about investing the time and money on search engine optimization.

Articles and white papers

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Writing articles and reports can benefit you in 2 ways. They not only create credibility for you and your firm but also make great content for your website to boost website traffic and rankings.

Speaking engagements

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Conferences, trade show events and workshops are a great way to market your company. However, if you want to catch their eye, speaking at one of these events would be much more rewarding. It gives others the illusion that you are the expert and have the answers.

Twitter

Offering the user only 140 characters, Twitter is a great way to update others on your firm with breaking news or just an informative article for others in the industry. The message has to be clear and concise.

Video

A short video is a perfect way to showcase your company and what it has to offer. A video would be great for your website to establish and find your place in the industry.

Depending on one marketing method done will not provide the result you desire. First, you’ll need to decide how much time and money you want to invest in marketing your brand, then plan a strategy and stick to it. Results will take time but, in the end, you’ll reap the benefits.

For more tips on marketing successfully check out Canada business, they offer in-depth information for your business. See why we think text message marketing is one of the best methods and if you have other marketing methods contact us today, we’d love to hear all about it.

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