We are constantly bombarded with social notifications from friends, family, and work. Due to this many of us disable these alerts for emails or other online social platforms. That is why sending a text message is the best way to reach your audience in real time.
Luke Wilson, chief revenue officer of EZ Texting said: “Because text messages appear on people’s mobile phones, they feel more personal than other kinds of marketing”.
He claimed that texting allowed businesses to do more things than traditional media channels and this without having to invest in extra hardware, printing or media buys.
Whether you’re a journalist or a business owner it is important to know that text message marketing isn’t for everyone. It is easy to have your message come across as spam and invasive.
There is however a way to incorporate text messaging into your marketing strategy without annoying your readers. Here’s how.
Much like email marketing, it is important to get permission from customers and readers. Not only will your message be brought across to the right market looking for your specific message, but it will also eliminate the risk of annoying those who aren’t.
It is best to only send text messages to those who’ve voted in and asked for it.
Aim to not make your customers feel trapped in a subscription by sending too many messages and at ungodly hours.
It is recommended to text during standard business hours and to be clear about what they can expect from your program. Giving customers an easy option to opt out at any time makes them more comfortable too and likely to opt-in to begin with.
Use it wisely
This marketing method isn’t made for every scenario. It is advisable to use it for things like a delivery status, or a receipt of purchase and of course if you are running an informative program such as a news channel, use it to send out only the most vital information or articles.
Text messaging is more personal and if the receiver has never heard of your brand your message would probably be considered as spam.
No matter the message that is brought across, make sure that it is relevant and that it offers a good experience with your service. Think about what messages you will send way in advance.
You want to send messages offering promotions and sneak peeks as these often get customers and readers excited. This is especially true for younger generations who are used to this form of communication.
Providing useful information as well as promotional offers creates anticipation and a sense of surprise.
Follow these tips and you can be sure your text message marketing campaign will be a success. Has this plan worked for you? We would love to hear your story, head over to our contact page for all the details.