Featured PostImages 4 Top Text Message Marketing Tips for Success 840x385 - 4 Top Text Message Marketing Tips for Success

We are constantly bombarded with social notifications from friends, family, and work. Due to this many of us disable these alerts for emails or other online social platforms. That is why sending a text message is the best way to reach your audience in real time.

Luke Wilson, chief revenue officer of EZ Texting said: “Because text messages appear on people’s mobile phones, they feel more personal than other kinds of marketing”.

He claimed that texting allowed businesses to do more things than traditional media channels and this without having to invest in extra hardware, printing or media buys.

Whether you’re a journalist or a business owner it is important to know that text message marketing isn’t for everyone. It is easy to have your message come across as spam and invasive.

There is however a way to incorporate text messaging into your marketing strategy without annoying your readers. Here’s how.

Get permission

Featured PostImages 4 Top Text Message Marketing Tips for Success Get permission - 4 Top Text Message Marketing Tips for Success

Much like email marketing, it is important to get permission from customers and readers. Not only will your message be brought across to the right market looking for your specific message, but it will also eliminate the risk of annoying those who aren’t.

It is best to only send text messages to those who’ve voted in and asked for it.

Be respectful

Featured PostImages 4 Top Text Message Marketing Tips for Success Be respectful - 4 Top Text Message Marketing Tips for Success

Aim to not make your customers feel trapped in a subscription by sending too many messages and at ungodly hours.

It is recommended to text during standard business hours and to be clear about what they can expect from your program. Giving customers an easy option to opt out at any time makes them more comfortable too and likely to opt-in to begin with.

Use it wisely

Featured PostImages 4 Top Text Message Marketing Tips for Success Use it wisely - 4 Top Text Message Marketing Tips for Success

This marketing method isn’t made for every scenario. It is advisable to use it for things like a delivery status, or a receipt of purchase and of course if you are running an informative program such as a news channel, use it to send out only the most vital information or articles.

Text messaging is more personal and if the receiver has never heard of your brand your message would probably be considered as spam.

Add value

Featured PostImages 4 Top Text Message Marketing Tips for Success Add value - 4 Top Text Message Marketing Tips for Success

No matter the message that is brought across, make sure that it is relevant and that it offers a good experience with your service. Think about what messages you will send way in advance.

You want to send messages offering promotions and sneak peeks as these often get customers and readers excited. This is especially true for younger generations who are used to this form of communication.

Providing useful information as well as promotional offers creates anticipation and a sense of surprise.

Follow these tips and you can be sure your text message marketing campaign will be a success. Has this plan worked for you? We would love to hear your story, head over to our contact page for all the details.

Featured PostImages 7 Text Messaging Apps for The Best Fiction Reads 840x385 - 7 Text Messaging Apps for The Best Fiction Reads

Technology has come a long way since the first cellphone was created. Mobiles have gotten so advanced that the majority of the time we use them for more than just phoning. It’s become a modern-day encyclopedia, a notepad, calculator and so much more.

However, before all these fancy features were available to us, a cellphone’s best quality was instant text messaging.

We were blown away by the sufficiency of it all. Over time, along with the progression of cellphones, the text messaging feature has gotten a big facelift moving on to multimedia messaging. Today though, text messages are used more for other agendas than just texting.

We present to you chat stories! They are essentially short fiction stories that are delivered in the text message format. These are very popular with millennials and generation Z, who relate to them mainly because they grew up with text messaging.

It is also a great way for writers to promote and market their pieces, while at the same time being fun and entertaining on the receiving end.

Check out these cool text messaging story apps.

Hooked

Featured PostImages 7 Text Messaging Apps for The Best Fiction Reads Hooked - 7 Text Messaging Apps for The Best Fiction Reads

The app launched in 2015 has become so popular that its surpassed applications like Instagram and Snapchat. The app is free with an optional subscription for special benefits. Hooked delivers its stories in a per-message format.

READIT chat stories

Featured PostImages 7 Text Messaging Apps for The Best Fiction Reads READIT chat stories - 7 Text Messaging Apps for The Best Fiction Reads

A great way for writers to market their work. The READIT app allows readers to only read the beginning of a story, and to read the full story readers have to pay a small fee. However, don’t let that deter you, their stories are captivating and the app is rated highly on iTunes, so definitely worth a download.

Eavesdrop

Featured PostImages 7 Text Messaging Apps for The Best Fiction Reads Eavesdrop - 7 Text Messaging Apps for The Best Fiction Reads

Eavesdrop is special in so many ways. The app includes real-life internet live streamers, appearing as characters in some stories. The app features hundreds of stories and thousands of episodes which are essentially chapters.

Cliffhanger

Featured PostImages 7 Text Messaging Apps for The Best Fiction Reads Cliffhanger - 7 Text Messaging Apps for The Best Fiction Reads

With most chat story apps, you read the story as an outsider reading other people’s text messages. With Cliffhanger, it’s a little different because you become part of the story. People who love the app have admitted that its quite addictive and have to spend hours on the app. 

Scary chat stories – Addicted

Featured PostImages 7 Text Messaging Apps for The Best Fiction Reads Scary chat stories Addicted - 7 Text Messaging Apps for The Best Fiction Reads

This is probably one of the raw versions of a texting story app as it doesn’t include images and videos. The app is free to all, however readers have complained that there are plenty of ads and that the writing isn’t all that good. That could explain why it’s free.

Tap by Wattpad

A more advanced app than the previous one mentioned. The app offers its readers stories with images, sounds, and videos. Tap by Wattpad offers their stories to readers in more than 10 languages, making it a great reading source for nearly everyone.

Lure

Covering nearly all genres, the app is free for all with the possibility of subscribing. A subscription will remove adds and let you surpass the waiting period for new content. Each story is rated by those who read it and could make choosing a story much easier.

As cool as these apps are, they provide more than entertainment for those who love to read, they also offer writers an easier way to market their pieces. Even chat messaging apps have been used for marketing purposes.

Contact us today if you have any suggestions, feedback or experiences with any of the apps mentioned, we would love to hear your story.

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Featured PostImages 7 Alternative Marketing Services for Architects 840x385 - 7 Alternative Services for Architects Using SMS Marketing

When it comes to marketing architectural services, choosing the right marketing channel can be a challenge. Unfortunately, you are not the only company selling architectural services.

So, what is the best way to promote your services and prove that your firm is the only one your clients should think about working with?

Here are 7 tools that numerous architectural, engineering and construction companies use to market themselves effectively using SMS marketing.

LinkedIn

Featured PostImages 7 Alternative Marketing Services for Architects LinkedIn - 7 Alternative Services for Architects Using SMS Marketing

LinkedIn is excellent for building up your brand, becoming an expert in the industry and growing your contact list. Be sure to be actively posting and engaging in group discussions as creating a profile and not making use of it won’t make your cause worthwhile.

Email Marketing

Featured PostImages 7 Alternative Marketing Services for Architects Email Marketing - 7 Alternative Services for Architects Using SMS Marketing

Companies are now using automated marketing tools to send out newsletters, e-brochures, and links to articles. It is important that your message adds value to the receiver and also that you track the activity and engagement they have with your emails.

Search Engine Optimization

Featured PostImages 7 Alternative Marketing Services for Architects Search Engine Optimization - 7 Alternative Services for Architects Using SMS Marketing

If you are keen on increasing online lead generation then you should think about investing the time and money on search engine optimization.

Articles and white papers

Featured PostImages 7 Alternative Marketing Services for Architects Articles and white papers - 7 Alternative Services for Architects Using SMS Marketing

Writing articles and reports can benefit you in 2 ways. They not only create credibility for you and your firm but also make great content for your website to boost website traffic and rankings.

Speaking engagements

Featured PostImages 7 Alternative Marketing Services for Architects Speaking engagements - 7 Alternative Services for Architects Using SMS Marketing

Conferences, trade show events and workshops are a great way to market your company. However, if you want to catch their eye, speaking at one of these events would be much more rewarding. It gives others the illusion that you are the expert and have the answers.

Twitter

Offering the user only 140 characters, Twitter is a great way to update others on your firm with breaking news or just an informative article for others in the industry. The message has to be clear and concise.

Video

A short video is a perfect way to showcase your company and what it has to offer. A video would be great for your website to establish and find your place in the industry.

Depending on one marketing method done will not provide the result you desire. First, you’ll need to decide how much time and money you want to invest in marketing your brand, then plan a strategy and stick to it. Results will take time but, in the end, you’ll reap the benefits.

For more tips on marketing successfully check out Canada business, they offer in-depth information for your business. See why we think text message marketing is one of the best methods and if you have other marketing methods contact us today, we’d love to hear all about it.

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