Featured PostImages 4 Top Text Message Marketing Tips for Success 840x385 - 4 Top Text Message Marketing Tips for Success

We are constantly bombarded with social notifications from friends, family, and work. Due to this many of us disable these alerts for emails or other online social platforms. That is why sending a text message is the best way to reach your audience in real time.

Luke Wilson, chief revenue officer of EZ Texting said: “Because text messages appear on people’s mobile phones, they feel more personal than other kinds of marketing”.

He claimed that texting allowed businesses to do more things than traditional media channels and this without having to invest in extra hardware, printing or media buys.

Whether you’re a journalist or a business owner it is important to know that text message marketing isn’t for everyone. It is easy to have your message come across as spam and invasive.

There is however a way to incorporate text messaging into your marketing strategy without annoying your readers. Here’s how.

Get permission

Featured PostImages 4 Top Text Message Marketing Tips for Success Get permission - 4 Top Text Message Marketing Tips for Success

Much like email marketing, it is important to get permission from customers and readers. Not only will your message be brought across to the right market looking for your specific message, but it will also eliminate the risk of annoying those who aren’t.

It is best to only send text messages to those who’ve voted in and asked for it.

Be respectful

Featured PostImages 4 Top Text Message Marketing Tips for Success Be respectful - 4 Top Text Message Marketing Tips for Success

Aim to not make your customers feel trapped in a subscription by sending too many messages and at ungodly hours.

It is recommended to text during standard business hours and to be clear about what they can expect from your program. Giving customers an easy option to opt out at any time makes them more comfortable too and likely to opt-in to begin with.

Use it wisely

Featured PostImages 4 Top Text Message Marketing Tips for Success Use it wisely - 4 Top Text Message Marketing Tips for Success

This marketing method isn’t made for every scenario. It is advisable to use it for things like a delivery status, or a receipt of purchase and of course if you are running an informative program such as a news channel, use it to send out only the most vital information or articles.

Text messaging is more personal and if the receiver has never heard of your brand your message would probably be considered as spam.

Add value

Featured PostImages 4 Top Text Message Marketing Tips for Success Add value - 4 Top Text Message Marketing Tips for Success

No matter the message that is brought across, make sure that it is relevant and that it offers a good experience with your service. Think about what messages you will send way in advance.

You want to send messages offering promotions and sneak peeks as these often get customers and readers excited. This is especially true for younger generations who are used to this form of communication.

Providing useful information as well as promotional offers creates anticipation and a sense of surprise.

Follow these tips and you can be sure your text message marketing campaign will be a success. Has this plan worked for you? We would love to hear your story, head over to our contact page for all the details.

Featured PostImages 8 Expert Tips for Writing Better Text Messages 840x385 - 8 Expert Tips for Writing Better Text Messages

It is said that it takes the average person 90 minutes to respond to an email and 90 seconds to respond to a text message. This must be why so many businesses are opting to use text messages to reach customers.

The big question is, how do you write an effective text message that will capture your audience from the word go?

No matter what the purpose of your text message campaign, what is most important is how your message comes across. This will ultimately determine the success of your campaign. However, don’t stress too much, you don’t need to be an award-winning author to make it happen.

Before starting your texting campaign, have a look at our eight simple tips for writing functional text messages to make your readers want more.

Grab attention

Featured PostImages 8 Expert Tips for Writing Better Text Messages Grab attention - 8 Expert Tips for Writing Better Text Messages

The best way to grab the readers’ attention is by using an eye-catching headline. Headlines such as “SALE” or “QUICK Promotion ends soon” will be sure to keep those on the receiving side more intrigued and they’re more likely to read further to find out more about your brand.

Include a call to action

Featured PostImages 8 Expert Tips for Writing Better Text Messages Include a call to action - 8 Expert Tips for Writing Better Text Messages

Providing your audience with a call to action makes for an exciting and engaging way for customers to sooth their curiosity. Provide clear instructions, for example, “Text SAVE to 12345 and show your text coupon at the register”.

Don’t use SMS slang

Featured PostImages 8 Expert Tips for Writing Better Text Messages Don’t use SMS slang - 8 Expert Tips for Writing Better Text Messages

Not everyone understands or appreciates text messaging abbreviations. It is important to write clear messages while keeping the message as brief as possible. Make sure the message is tailored to your specific audience.

Keep it short

Featured PostImages 8 Expert Tips for Writing Better Text Messages Keep it short - 8 Expert Tips for Writing Better Text Messages

Text messages can only accommodate 160 characters so it is vital that you only include the essential information.

Shorten your links

Featured PostImages 8 Expert Tips for Writing Better Text Messages Shorten your links - 8 Expert Tips for Writing Better Text Messages

Lead the receiver to another page which holds more information about your product or service. There are tools that you could use to shorten your URL link, which effectively leaves more space for your message.

Timing is everything

Featured PostImages 8 Expert Tips for Writing Better Text Messages Timing is everything - 8 Expert Tips for Writing Better Text Messages

Is your business having a sale or a promotion?  Send your text message closer to the time as a reminder. This also allows you to take advantage of people’s last-minute impulses.

Let them know who you are

Make sure you include the name of your brand or company. This will not only reinforce your brand but also ensures that those on the receiving end knows who is messaging them.

Proofread

The lasts step before sending is checking for typos and unintended auto corrections. Make sure your message is accurate and clear before you click the send button.

Text messaging is one of the most powerful marketing tools out there for businesses and you should be making use of this phenomenal resource. Follow these tips and you can be sure your text marketing campaign will be a success.

Infographic - 8 Expert Tips for Writing Better Text Messages

Credit Attribution: Designed by expresswriters.com

Featured PostImages The Effectiveness of SMS Marketing and Advertising in London 840x385 - The Effectiveness of SMS Marketing and Advertising in London

Up until now, we have accumulated numerous methods of marketing strategies and choosing the right one for your business can become challenging.

More traditional methods such as printing and television are costly, while mobile and email advertisements are fighting against ad-blocking and spam filters. However, sending a text message has become one of the most successful marketing platforms.

With more than five billion mobile users recorded in 2018, the effectiveness of text marketing is rising. A study in the UK revealed that people are spending more time on their phones than they think.

It was estimated that the average user touched their phone more than 2 000 times a day. This demonstrates how targeting consumers via their mobile can be the most effective method of marketing.

Over the years more and more companies are using SMS’s to market their brand. It’s said that Coca-Cola spends about 70% of their mobile market budget on SMSs alone.

A study done by OneReach found that approximately 85% of students were in favour of SMSs as a customer service option. 

This marketing strategy offers high conversion rates. The response rate for text messages is at a good 45%, this is high in comparison with emails which is 8%. Its also been proven that it can boost the interaction on other channels such as email and websites.

The effectiveness is said to be based on how direct your marketing is and text message marketing is as direct as it can get.

In conclusion, text messaging remains to be an effective marketing strategy for businesses and continue to be successful.