When it comes to marketing architectural services, choosing the right marketing channel can be a challenge. Unfortunately, you are not the only company selling architectural services.
So, what is the best way to promote your services and prove that your firm is the only one your clients should think about working with?
Here are 7 tools that numerous architectural, engineering and construction companies use to market themselves effectively using SMS marketing.
LinkedIn is excellent for building up your brand, becoming an expert in the industry and growing your contact list. Be sure to be actively posting and engaging in group discussions as creating a profile and not making use of it won’t make your cause worthwhile.
Companies are now using automated marketing tools to send out newsletters, e-brochures, and links to articles. It is important that your message adds value to the receiver and also that you track the activity and engagement they have with your emails.
Search Engine Optimization
If you are keen on increasing online lead generation then you should think about investing the time and money on search engine optimization.
Articles and white papers
Writing articles and reports can benefit you in 2 ways. They not only create credibility for you and your firm but also make great content for your website to boost website traffic and rankings.
Conferences, trade show events and workshops are a great way to market your company. However, if you want to catch their eye, speaking at one of these events would be much more rewarding. It gives others the illusion that you are the expert and have the answers.
Offering the user only 140 characters, Twitter is a great way to update others on your firm with breaking news or just an informative article for others in the industry. The message has to be clear and concise.
A short video is a perfect way to showcase your company and what it has to offer. A video would be great for your website to establish and find your place in the industry.
Depending on one marketing method done will not provide the result you desire. First, you’ll need to decide how much time and money you want to invest in marketing your brand, then plan a strategy and stick to it. Results will take time but, in the end, you’ll reap the benefits.
For more tips on marketing successfully check out Canada business, they offer in-depth information for your business. See why we think text message marketing is one of the best methods and if you have other marketing methods contact us today, we’d love to hear all about it.
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