It was said that this way of reporting felt more personal and much more casual than other common methods used. Although it was a success at the time many companies have not jumped on the bandwagon just yet.
Companies have been using text message marketing for a long time and now it’s time for newsrooms to do the same. It is 2019 and if you don’t own a mobile, then you are part of a small minority.
Those who do own one are familiar with text messaging and what’s a better way to stay updated with the latest news than receiving a text.
Check out these 3 reasons why text message journalism should be the way going forward.
For smaller companies, text messaging could work out much cheaper than the cost of airtime. Broadcasting on television is a great way to reach a mass audience but it does come at a price.
Reaching a larger audience
With nearly everyone being equipped with a cell phone, broadcasting news and other events has never been easier. With text messaging, companies can reach a wider audience and reach them easier.
More personal and engaging
From their experiment and experience with text message journalism, the New York Times has confirmed that is a more personal form of broadcasting. Although it is still mass broadcasting, the receiver gets the feeling of it being personalized just for them.
It also presents the opportunity for their audience to engage and interact with them.
With nearly 2 trillion text messages exchanged in 2017, texting has become a more accessible channel than most news sites and apps. So given the popularity, accessibility, and affordability of texting, it is surprising that not too many companies make use of them.
Although many factors are indicating a positive prognosis for the future of text message journalism, the idea is still being experimented with.
During the 2018 elections, the Inquirer also made use of text messages to broadcast. Reporters promoted the idea through one of their articles and via social media. When the time came their experiment ran for just over 3 weeks with usually one message per day sent.
They kept the reader informed with all things regarding the midterm elections. Signing up was as easy as readers sending the text “ELECTION” to their subscription number.
Their experiment concluded on a positive note with 83% of text receivers wanting to continue getting updates even after the elections were over. They also mentioned the difficulty of squeezing in vital information on a topic in a short text message.
Managing to constrict articles into a text was problematic. Find out more about their experiment.
By the looks of it, text message journalism is something to look forward to in the future. Have experience with text message journalism? Check out our contribute page and see how you can share your story. Contact us today, we would love to hear from you.