Featured PostImages 3 Reasons why Text Message Journalism is The Way Forward 840x385 - 3 Reasons why Text Message Journalism is The Way Forward

During the 2016 Olympics text message journalism made its first appearance. The New York Times deputy sports editor Sam Manchester sent out text messages to keep all fans informed.

It was said that this way of reporting felt more personal and much more casual than other common methods used. Although it was a success at the time many companies have not jumped on the bandwagon just yet.

Companies have been using text message marketing for a long time and now it’s time for newsrooms to do the same. It is 2019 and if you don’t own a mobile, then you are part of a small minority.

Those who do own one are familiar with text messaging and what’s a better way to stay updated with the latest news than receiving a text.

Check out these 3 reasons why text message journalism should be the way going forward.

Cost-effective

Featured PostImages 3 Reasons why Text Message Journalism is The Way Forward Cost effective - 3 Reasons why Text Message Journalism is The Way Forward

For smaller companies, text messaging could work out much cheaper than the cost of airtime. Broadcasting on television is a great way to reach a mass audience but it does come at a price.

Reaching a larger audience

Featured PostImages 3 Reasons why Text Message Journalism is The Way Forward Reaching a larger audience - 3 Reasons why Text Message Journalism is The Way Forward

With nearly everyone being equipped with a cell phone, broadcasting news and other events has never been easier. With text messaging, companies can reach a wider audience and reach them easier.

More personal and engaging

Featured PostImages 3 Reasons why Text Message Journalism is The Way Forward More personal and engaging - 3 Reasons why Text Message Journalism is The Way Forward

From their experiment and experience with text message journalism, the New York Times has confirmed that is a more personal form of broadcasting. Although it is still mass broadcasting, the receiver gets the feeling of it being personalized just for them.

It also presents the opportunity for their audience to engage and interact with them.

With nearly 2 trillion text messages exchanged in 2017, texting has become a more accessible channel than most news sites and apps. So given the popularity, accessibility, and affordability of texting, it is surprising that not too many companies make use of them.

Although many factors are indicating a positive prognosis for the future of text message journalism, the idea is still being experimented with.

During the 2018 elections, the Inquirer also made use of text messages to broadcast. Reporters promoted the idea through one of their articles and via social media. When the time came their experiment ran for just over 3 weeks with usually one message per day sent.

They kept the reader informed with all things regarding the midterm elections. Signing up was as easy as readers sending the text “ELECTION” to their subscription number.

Their experiment concluded on a positive note with 83% of text receivers wanting to continue getting updates even after the elections were over. They also mentioned the difficulty of squeezing in vital information on a topic in a short text message.

Managing to constrict articles into a text was problematic. Find out more about their experiment.

By the looks of it, text message journalism is something to look forward to in the future. Have experience with text message journalism? Check out our contribute page and see how you can share your story. Contact us today, we would love to hear from you.

Featured PostImages 4 Top Text Message Marketing Tips for Success 840x385 - 4 Top Text Message Marketing Tips for Success

We are constantly bombarded with social notifications from friends, family, and work. Due to this many of us disable these alerts for emails or other online social platforms. That is why sending a text message is the best way to reach your audience in real time.

Luke Wilson, chief revenue officer of EZ Texting said: “Because text messages appear on people’s mobile phones, they feel more personal than other kinds of marketing”.

He claimed that texting allowed businesses to do more things than traditional media channels and this without having to invest in extra hardware, printing or media buys.

Whether you’re a journalist or a business owner it is important to know that text message marketing isn’t for everyone. It is easy to have your message come across as spam and invasive.

There is however a way to incorporate text messaging into your marketing strategy without annoying your readers. Here’s how.

Get permission

Featured PostImages 4 Top Text Message Marketing Tips for Success Get permission - 4 Top Text Message Marketing Tips for Success

Much like email marketing, it is important to get permission from customers and readers. Not only will your message be brought across to the right market looking for your specific message, but it will also eliminate the risk of annoying those who aren’t.

It is best to only send text messages to those who’ve voted in and asked for it.

Be respectful

Featured PostImages 4 Top Text Message Marketing Tips for Success Be respectful - 4 Top Text Message Marketing Tips for Success

Aim to not make your customers feel trapped in a subscription by sending too many messages and at ungodly hours.

It is recommended to text during standard business hours and to be clear about what they can expect from your program. Giving customers an easy option to opt out at any time makes them more comfortable too and likely to opt-in to begin with.

Use it wisely

Featured PostImages 4 Top Text Message Marketing Tips for Success Use it wisely - 4 Top Text Message Marketing Tips for Success

This marketing method isn’t made for every scenario. It is advisable to use it for things like a delivery status, or a receipt of purchase and of course if you are running an informative program such as a news channel, use it to send out only the most vital information or articles.

Text messaging is more personal and if the receiver has never heard of your brand your message would probably be considered as spam.

Add value

Featured PostImages 4 Top Text Message Marketing Tips for Success Add value - 4 Top Text Message Marketing Tips for Success

No matter the message that is brought across, make sure that it is relevant and that it offers a good experience with your service. Think about what messages you will send way in advance.

You want to send messages offering promotions and sneak peeks as these often get customers and readers excited. This is especially true for younger generations who are used to this form of communication.

Providing useful information as well as promotional offers creates anticipation and a sense of surprise.

Follow these tips and you can be sure your text message marketing campaign will be a success. Has this plan worked for you? We would love to hear your story, head over to our contact page for all the details.

Featured PostImages 8 Expert Tips for Writing Better Text Messages 840x385 - 8 Expert Tips for Writing Better Text Messages

It is said that it takes the average person 90 minutes to respond to an email and 90 seconds to respond to a text message. This must be why so many businesses are opting to use text messages to reach customers.

The big question is, how do you write an effective text message that will capture your audience from the word go?

No matter what the purpose of your text message campaign, what is most important is how your message comes across. This will ultimately determine the success of your campaign. However, don’t stress too much, you don’t need to be an award-winning author to make it happen.

Before starting your texting campaign, have a look at our eight simple tips for writing functional text messages to make your readers want more.

Grab attention

Featured PostImages 8 Expert Tips for Writing Better Text Messages Grab attention - 8 Expert Tips for Writing Better Text Messages

The best way to grab the readers’ attention is by using an eye-catching headline. Headlines such as “SALE” or “QUICK Promotion ends soon” will be sure to keep those on the receiving side more intrigued and they’re more likely to read further to find out more about your brand.

Include a call to action

Featured PostImages 8 Expert Tips for Writing Better Text Messages Include a call to action - 8 Expert Tips for Writing Better Text Messages

Providing your audience with a call to action makes for an exciting and engaging way for customers to sooth their curiosity. Provide clear instructions, for example, “Text SAVE to 12345 and show your text coupon at the register”.

Don’t use SMS slang

Featured PostImages 8 Expert Tips for Writing Better Text Messages Don’t use SMS slang - 8 Expert Tips for Writing Better Text Messages

Not everyone understands or appreciates text messaging abbreviations. It is important to write clear messages while keeping the message as brief as possible. Make sure the message is tailored to your specific audience.

Keep it short

Featured PostImages 8 Expert Tips for Writing Better Text Messages Keep it short - 8 Expert Tips for Writing Better Text Messages

Text messages can only accommodate 160 characters so it is vital that you only include the essential information.

Shorten your links

Featured PostImages 8 Expert Tips for Writing Better Text Messages Shorten your links - 8 Expert Tips for Writing Better Text Messages

Lead the receiver to another page which holds more information about your product or service. There are tools that you could use to shorten your URL link, which effectively leaves more space for your message.

Timing is everything

Featured PostImages 8 Expert Tips for Writing Better Text Messages Timing is everything - 8 Expert Tips for Writing Better Text Messages

Is your business having a sale or a promotion?  Send your text message closer to the time as a reminder. This also allows you to take advantage of people’s last-minute impulses.

Let them know who you are

Make sure you include the name of your brand or company. This will not only reinforce your brand but also ensures that those on the receiving end knows who is messaging them.

Proofread

The lasts step before sending is checking for typos and unintended auto corrections. Make sure your message is accurate and clear before you click the send button.

Text messaging is one of the most powerful marketing tools out there for businesses and you should be making use of this phenomenal resource. Follow these tips and you can be sure your text marketing campaign will be a success.

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Featured PostImages 7 Text Messaging Apps for The Best Fiction Reads 840x385 - 7 Text Messaging Apps for The Best Fiction Reads

Technology has come a long way since the first cellphone was created. Mobiles have gotten so advanced that the majority of the time we use them for more than just phoning. It’s become a modern-day encyclopedia, a notepad, calculator and so much more.

However, before all these fancy features were available to us, a cellphone’s best quality was instant text messaging.

We were blown away by the sufficiency of it all. Over time, along with the progression of cellphones, the text messaging feature has gotten a big facelift moving on to multimedia messaging. Today though, text messages are used more for other agendas than just texting.

We present to you chat stories! They are essentially short fiction stories that are delivered in the text message format. These are very popular with millennials and generation Z, who relate to them mainly because they grew up with text messaging.

It is also a great way for writers to promote and market their pieces, while at the same time being fun and entertaining on the receiving end.

Check out these cool text messaging story apps.

Hooked

Featured PostImages 7 Text Messaging Apps for The Best Fiction Reads Hooked - 7 Text Messaging Apps for The Best Fiction Reads

The app launched in 2015 has become so popular that its surpassed applications like Instagram and Snapchat. The app is free with an optional subscription for special benefits. Hooked delivers its stories in a per-message format.

READIT chat stories

Featured PostImages 7 Text Messaging Apps for The Best Fiction Reads READIT chat stories - 7 Text Messaging Apps for The Best Fiction Reads

A great way for writers to market their work. The READIT app allows readers to only read the beginning of a story, and to read the full story readers have to pay a small fee. However, don’t let that deter you, their stories are captivating and the app is rated highly on iTunes, so definitely worth a download.

Eavesdrop

Featured PostImages 7 Text Messaging Apps for The Best Fiction Reads Eavesdrop - 7 Text Messaging Apps for The Best Fiction Reads

Eavesdrop is special in so many ways. The app includes real-life internet live streamers, appearing as characters in some stories. The app features hundreds of stories and thousands of episodes which are essentially chapters.

Cliffhanger

Featured PostImages 7 Text Messaging Apps for The Best Fiction Reads Cliffhanger - 7 Text Messaging Apps for The Best Fiction Reads

With most chat story apps, you read the story as an outsider reading other people’s text messages. With Cliffhanger, it’s a little different because you become part of the story. People who love the app have admitted that its quite addictive and have to spend hours on the app. 

Scary chat stories – Addicted

Featured PostImages 7 Text Messaging Apps for The Best Fiction Reads Scary chat stories Addicted - 7 Text Messaging Apps for The Best Fiction Reads

This is probably one of the raw versions of a texting story app as it doesn’t include images and videos. The app is free to all, however readers have complained that there are plenty of ads and that the writing isn’t all that good. That could explain why it’s free.

Tap by Wattpad

A more advanced app than the previous one mentioned. The app offers its readers stories with images, sounds, and videos. Tap by Wattpad offers their stories to readers in more than 10 languages, making it a great reading source for nearly everyone.

Lure

Covering nearly all genres, the app is free for all with the possibility of subscribing. A subscription will remove adds and let you surpass the waiting period for new content. Each story is rated by those who read it and could make choosing a story much easier.

As cool as these apps are, they provide more than entertainment for those who love to read, they also offer writers an easier way to market their pieces. Even chat messaging apps have been used for marketing purposes.

Contact us today if you have any suggestions, feedback or experiences with any of the apps mentioned, we would love to hear your story.

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Featured PostImages 7 Alternative Marketing Services for Architects 840x385 - 7 Alternative Services for Architects Using SMS Marketing

When it comes to marketing architectural services, choosing the right marketing channel can be a challenge. Unfortunately, you are not the only company selling architectural services.

So, what is the best way to promote your services and prove that your firm is the only one your clients should think about working with?

Here are 7 tools that numerous architectural, engineering and construction companies use to market themselves effectively using SMS marketing.

LinkedIn

Featured PostImages 7 Alternative Marketing Services for Architects LinkedIn - 7 Alternative Services for Architects Using SMS Marketing

LinkedIn is excellent for building up your brand, becoming an expert in the industry and growing your contact list. Be sure to be actively posting and engaging in group discussions as creating a profile and not making use of it won’t make your cause worthwhile.

Email Marketing

Featured PostImages 7 Alternative Marketing Services for Architects Email Marketing - 7 Alternative Services for Architects Using SMS Marketing

Companies are now using automated marketing tools to send out newsletters, e-brochures, and links to articles. It is important that your message adds value to the receiver and also that you track the activity and engagement they have with your emails.

Search Engine Optimization

Featured PostImages 7 Alternative Marketing Services for Architects Search Engine Optimization - 7 Alternative Services for Architects Using SMS Marketing

If you are keen on increasing online lead generation then you should think about investing the time and money on search engine optimization.

Articles and white papers

Featured PostImages 7 Alternative Marketing Services for Architects Articles and white papers - 7 Alternative Services for Architects Using SMS Marketing

Writing articles and reports can benefit you in 2 ways. They not only create credibility for you and your firm but also make great content for your website to boost website traffic and rankings.

Speaking engagements

Featured PostImages 7 Alternative Marketing Services for Architects Speaking engagements - 7 Alternative Services for Architects Using SMS Marketing

Conferences, trade show events and workshops are a great way to market your company. However, if you want to catch their eye, speaking at one of these events would be much more rewarding. It gives others the illusion that you are the expert and have the answers.

Twitter

Offering the user only 140 characters, Twitter is a great way to update others on your firm with breaking news or just an informative article for others in the industry. The message has to be clear and concise.

Video

A short video is a perfect way to showcase your company and what it has to offer. A video would be great for your website to establish and find your place in the industry.

Depending on one marketing method done will not provide the result you desire. First, you’ll need to decide how much time and money you want to invest in marketing your brand, then plan a strategy and stick to it. Results will take time but, in the end, you’ll reap the benefits.

For more tips on marketing successfully check out Canada business, they offer in-depth information for your business. See why we think text message marketing is one of the best methods and if you have other marketing methods contact us today, we’d love to hear all about it.

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Featured PostImages The Effectiveness of SMS Marketing and Advertising in London 840x385 - The Effectiveness of SMS Marketing and Advertising in London

Up until now, we have accumulated numerous methods of marketing strategies and choosing the right one for your business can become challenging.

More traditional methods such as printing and television are costly, while mobile and email advertisements are fighting against ad-blocking and spam filters. However, sending a text message has become one of the most successful marketing platforms.

With more than five billion mobile users recorded in 2018, the effectiveness of text marketing is rising. A study in the UK revealed that people are spending more time on their phones than they think.

It was estimated that the average user touched their phone more than 2 000 times a day. This demonstrates how targeting consumers via their mobile can be the most effective method of marketing.

Over the years more and more companies are using SMS’s to market their brand. It’s said that Coca-Cola spends about 70% of their mobile market budget on SMSs alone.

A study done by OneReach found that approximately 85% of students were in favour of SMSs as a customer service option. 

This marketing strategy offers high conversion rates. The response rate for text messages is at a good 45%, this is high in comparison with emails which is 8%. Its also been proven that it can boost the interaction on other channels such as email and websites.

The effectiveness is said to be based on how direct your marketing is and text message marketing is as direct as it can get.

In conclusion, text messaging remains to be an effective marketing strategy for businesses and continue to be successful.